At Boutique Design New York 2025 (BDNY), one booth turned heads for its dreamy elegance and sculptural artistry. Designed by Camia Brown Interiors for P/Kaufmann Contract, the installation offered a fresh take on softness and sophistication, and Vitalia Inc. was proud to help bring it to life.
As the trusted custom window treatment workroom for luxury designers and boutique hospitality brands, we were honored to translate Camia’s ethereal concept into handcrafted reality.
A Luxury Design Collaboration
Camia Brown Interiors envisioned a booth for BDNY 2025 that would feel feminine, immersive, and boldly textural, a striking contrast to the hard lines and rigid structures typically found on the trade show floor. Her vision included sheer drapery panels, voluminous ruffles, and floating, sculptural “petals” that evoked softness and movement.
But turning that vision into reality inside the Javits Center posed some serious limitations, with no drilling, no overhead rigging, and no one from our team allowed on a ladder. We needed to create an installation that looked like it was floating, which was a true test of creativity, collaboration, and problem-solving.
Custom Design and Fabrication Inside Our Bucks County Atelier
Inside our Bucks County atelier, the full Vitalia Inc. team came together to engineer a solution as dramatic as the concept itself. We prototyped oversized sheer textured panels with exaggerated, cascading ruffles (different than anything we’ve fabricated before) to anchor the booth corners with elegance and softness. Custom tiebacks gave the panels refined structure, helping them hold their shape while maintaining movement.
Experimenting with fullness, flow, and finishing, our team tested various ruffle treatments until we achieved just the right scale and drama.
To achieve the floating petal effect we used sculpting mesh, a malleable but sturdy material that allowed us to manipulate each of the petals dimensionally. With 5 distinct templates we created 52 unique petals, layer by layer, using a mix of P/Kaufmann fabrics including velvets and crisp taffeta-style textiles. Each one was traced, stitched, piped, glued, and shaped by hand.
From concept to creation, every piece was handcrafted in our Bucks County workroom by our skilled team.
This was a true team effort. Everyone, from seasoned artisans to operations staff, joined the workroom to bring the project to life. It was a masterclass in experimentation, collaboration, and the kind of creativity that only comes when you’re trusted to push boundaries.
Overcoming Installation Challenges at the Javits Center
Installation day was another adventure. Because union regulations at the Javits prevent outside teams from using ladders, we had to coach union workers step-by-step on how to install each piece. Eventually, after realizing the complexity, we were allowed to bring in our own ladders to complete the job, and that’s when the magic really happened.
Installation day at the Javits Center included navigating union regulations, last-minute adjustments, and creative problem-solving with every panel and petal.
With sheer ruffled draperies at each corner and the petals suspended above, the booth stood out among the rows of hard-edged displays.
A Show-Stopping Custom Booth at BDNY
The finished booth stopped attendees in their tracks. It wasn’t just beautiful, it was different. Soft, sculptural, and feminine in all the right ways. It demonstrated exactly what happens when expert collaboration, materials innovation, and handcrafted luxury come together.
Our layered sheers and floating petals introduced movement and softness that stood out on the show floor.
Why Designers Choose Vitalia Inc. for Custom Fabrication
From concept to installation, Vitalia Inc. is the preferred luxury window treatment workroom for designer window treatments. We work exclusively with designers and firms who want custom solutions without compromise. Whether it’s a boutique hotel, hospitality space, a show-stopping trade booth, any custom window treatment fabrication needs, our team brings artistry, problem-solving, and white-glove service to every project.
Ready to elevate your next luxury design project?
Vitalia Inc. is your trusted partner for custom window treatments and fabrication, supporting designers with the systems, craftsmanship, and expertise they need to bring bold visions to life. Contact us today to learn how we can support your next creative challenge.
