A Landmark in the Making
Designed by the world-renowned architectural firm RSHP (formerly Rogers Stirk Harbour + Partners), founded by Pritzker Prize winner Richard Rogers, this 31-story luxury residential building makes a bold modernist statement on Philadelphia’s skyline. Its location provides residents with walking distance access to Rittenhouse Row’s shopping district, world-class cultural institutions, and celebrated culinary destinations.
For a property of this caliber, every detail matters — including the window treatments that frame the impressive views and enhance the sophisticated interior spaces.
The Technical Challenge
At first glance, this project appeared straightforward in design concept: stationary panels installed on ceiling mount rods. However, as our Lead Installer Lenny Burkhardt explains, the execution required extraordinary precision and problem-solving.
“This wasn’t an easy one,” says Lenny. “The recess rods needed to be installed by cutting into the ceiling — a process that required absolute precision. I measured carefully, attached a straight edge to the ceiling, and began cutting the channel to recess the track.”
Protecting the Luxury Environment
Beyond the technical precision required, the team also needed to ensure the pristine lobby remained untouched by the construction process, notes Beata Dubowska, Lead Window Treatment Specialist.
“Lenny had to meticulously tarp the entire lobby to prevent dust from settling on the furniture and floor,” Beata says, adding, “This preparation was crucial to maintaining the immaculate environment while performing the necessary modifications.”
A Day of Contrasts
This installation presented not just technical challenges but a scheduling coincidence that speaks to the dedication of our team. As fate would have it, the most dust-intensive day of the installation fell on the same evening as the prestigious ASID Interior Design Awards ceremony.
Lenny reflects on the ironic timing, “Most days our installations are pretty clean work, but the time I need to wear a suit that evening, that’s when we end up with the messiest install on the books.”
Indeed, after hours of precision cutting into concrete ceilings, we weren’t sure how Lenny could clean up in time for a black-tie industry event. But he transformed with ease as a polished industry professional — exemplifies the dual nature of our work combining rugged technical skill with refined aesthetics.
Where Craftsmanship Meets Passion
What makes a Vitalia Inc. installation different is the dedication that extends beyond technical skill. As Lenny says, “I put a lot of sweat into getting the tracks where they needed to be and a lot of love to make the panels look great. It was a tough project — just how I like them.”
The result? Perfectly recessed tracks that disappear into the architecture, allowing the elegant drapery panels to appear as if they’re floating. This sophisticated approach complements the building’s modernist aesthetic while providing the functionality needed in a luxury residential setting.
The Vitalia Inc. Difference
Projects like 210 South 12th Street exemplify why leading architects, designers, and developers trust Vitalia Inc. with their most prestigious amenity & hospitality installations. Our approach combines:
- Technical precision that rises to the challenges of avant-garde architecture
- Problem-solving expertise that finds elegant solutions to complex installation requirements
- Meticulous preparation that protects existing finishes and furnishings
- Passion for perfection that elevates the final result beyond expectations
While residential projects form the core of our portfolio, our proven process translates perfectly to boutique amenity & hospitality settings where exceptional quality and attention to detail are paramount.
The Final Result
Today, residents and visitors to 210 South 12th Street experience a seamless integration of architecture and interior elements. The window treatments enhance the stunning views while contributing to the sophisticated ambiance that makes this property a standout in Philadelphia’s luxury real estate market.
For the Vitalia Inc. team, this project represents another opportunity to demonstrate that true luxury lies in the details that most people never notice — but that makes all the difference in creating extraordinary spaces. Does your luxury amenity, hospitality, or multi-family project require window treatments that meet the highest standards of design and installation? Contact us to discuss how our expertise can contribute to your vision.
