In the world of high-end interior design, I’ve always believed that attention to detail separates the exceptional from the merely adequate. For nearly two decades now (where has the time gone?), I’ve worked to establish Vitalia Inc. as the premier custom window treatment atelier for the most discerning professionals in the industry.
Distinguished AD100 designers, award-winning architects, and elite purchasing firms engage our services — not simply as a vendor, but as a strategic partner in creating extraordinary spaces.
Our Mission and Vision
I founded Vitalia Inc. with a clear mission that still drives me every day: to alleviate designers’ stress caused by the complexities of custom window treatments. Having worked with countless professionals over the years, I’ve seen firsthand how window treatments can become the most challenging element of design projects, requiring specialized expertise and flawless execution that many firms simply don’t have in-house.
I’m particularly proud of our team of European-trained artisans and deeply experienced technicians. Together, we bridge traditional craftsmanship with cutting-edge techniques to create truly bespoke masterworks. Whether we’re adorning a Manhattan penthouse (always a thrill!), a historic Addison Mizner revival in Palm Beach, or a boutique hospitality gem on Rittenhouse Square, we function as both trusted advisor and execution specialist.
A Glimpse Behind the Curtain: The Designer Experience
One of my favorite parts of this journey has been developing long-term relationships with extraordinary designers who share our passion for perfection. Take Celeste Callaghan of Callaghan Interior Design—over the years, our professional relationship has evolved into a true creative partnership that I treasure.
“Vita has become our one and only source for custom window treatments, both manual and motorized,” Celeste shared with me recently. “She has a wide grasp of technical expertise, which is critical for the complex projects we have executed together.”
I remember one particularly challenging project on the Delaware River — those soaring windows and sweltering sunlight would have given many fabricators nightmares! But for us, it was an exciting opportunity to prove our expertise in addressing architectural challenges and motorization while maintaining the design integrity Callaghan Interior Design is known for.
“Because she handles so much of the window treatment effort, it frees us up to concentrate on our design work,” Celeste adds, highlighting exactly what I strive to provide: not just beautiful window treatments, but peace of mind and creative freedom for my design partners.
The Vitalia Inc. Advantage: Enhancing Profitability
While I’m passionate about craftsmanship and artistry, I’m equally committed to the business success of my design partners. It brings me genuine joy to know that beyond exceptional craftsmanship, we deliver tangible business benefits to our trade partners. I’ve seen firsthand how luxury design firms partnering with our skilled artisans typically increase profitability by as much as 20%, leveraging our signature process and highly personalized approach.
This profit enhancement comes from our ability to manage the complex window treatment process end-to-end, freeing designers to focus on their core creative work while we ensure flawless execution. After all, time is the most precious resource for busy design professionals!
The Signature 5-Step Vitalia Inc. Approach™
At the heart of our success is our trademarked methodology that transforms potentially stressful window treatment projects into seamless experiences.
- Vision Alignment: Beginning with an exploratory consultation to understand design aspirations and establish a preliminary investment panorama, creating transparency from the first interaction.
- Creative Ideation: An immersive atelier session at our studio or the client’s preferred location, where our trained artisans thoughtfully curate fabrics and finishes while helping visualize the bespoke design.
- Artisan Fabrication: Upon securing the deposit, our skilled artisans harmonize time-honored traditions with avant-garde techniques, crafting each textile, trim, and treatment by hand.
- Choreographed Logistics: Our dedicated ambassadors meticulously oversee every detail from ordering to scheduling to delivery, prioritizing transparency through consistent communication.
- Magazine-Worthy Installation: The pièce de résistance—our white-glove installation team provides couture-level dressing, steaming each soft treatment into sublime exhibition and installing hard treatments with precision.
The Artistry of Comprehensive Luxury Offerings
Over the years, I’ve carefully expanded our expertise across a full spectrum of window treatment solutions, creating a seamless experience for designers and their clients. From exquisite hand-crafted draperies and Roman shades to custom valances (my first love), cornices, soft goods, and upholstery — our artisans bring unparalleled attention to detail to every project.
Our capabilities also encompass sophisticated motorization systems that continually amaze me, exterior shades, and architectural elements like shutters and headboards, all executed with the same commitment to perfection that defines the Vitalia Inc. brand. I believe a truly luxury experience means never having to say, “We don’t do that.”
Behind the Scenes of Successful Collaborations
Stella Ludwig, Founder and CEO of Stella Ludwig Interiors, shares how our process has transformed her approach to window treatments in high-end residential projects.
“I am truly honored to work with your team and always enjoy the whole process with everyone,” Stella reflected. “From the detail-oriented notes, questions, and recommendations by the talented and sweet Beata to the office team’s updates and reminders to installation with your talented and professional Lenny.”
One Manhattan apartment we worked on with Stella showcases the full range of what we do. This project had it all — custom window treatments to enhance (and sometimes block) the city views, soft goods throughout the living spaces, and complete reupholstery of several statement pieces. Working through these complex elements together demonstrated our ability to translate creative vision into flawless execution, elevating both the design outcome and the client experience.
“I see the difference when clients choose to work with people they know or find cheaper sources on the internet,” Stella says, adding, “I always feel that I am in good hands with you and that everything will go well because you are in charge. I don’t have to worry about your skills, and that allows me to focus on the rest of my work more calmly.”
This sentiment echoes exactly what I hope designers discover when they experience the Vitalia Inc. difference — a partner who not only enhances the beauty of their spaces but also provides peace of mind through meticulous attention to every detail. That trust is something I never take for granted.
A Partnership of Excellence
For designers seeking to elevate their offerings while enhancing profitability, we represent not just a window treatment resource, but a strategic business advantage. Our commitment to successful partnerships, unparalleled expertise, innovative solutions, and proven track record make us the obvious choice for professionals who demand nothing less than perfection for their discerning clientele.
From conception through installation, the Vitalia Inc. Approach™ ensures that every project exceeds expectations, allowing designers to focus on their creative vision while we handle the execution with precision and artistry.
If you are a luxury interior designer, who wants to explore how Vitalia Inc. can contribute to your upcoming luxury design projects, contact us to schedule a personal consultation and discover what happens behind the curtain of luxury window treatment creation.
